The words “marketing” and “promotion” are synonymous to most people. Marketing promotes services and convinces people to use them. Marketing utilizes a variety of promotional delivery tools. These tools come in many forms, including ads, brochures, press releases, commercials, Facebook pages, and Twitter accounts. Marketing is promotion. Marketing builds an awareness of the services offered by an organization and their usefulness or importance to the client.
Culp, Ken III; Johnson, Janet H.; and Bridge, Jennifer, "Building a Marketing Toolkit: Telling the Story of Your Organization Throughout the Community" (2016). Community and Economic Development Publications. Paper 8.