Effective marketing messages build awareness and interest in an organization’s programs, products, and services. Promotion and marketing connects an audience to the program’s benefits using different delivery methods. Successful promotions begin with a plan to deliver the right message to the right people for greatest participation and impact.
Johnson, Janet H.; Culp, Ken III; and Bridge, Jennifer, "Delivering Your Marketing Message: Planning Productive Promotions" (2016). Community and Economic Development Publications. Paper 7.